I dare road must be taken - small and medium sized building material business opportunities and competitive strategy.docVIP

 PAGE \* MERGEFORMAT 9 ‘I dare road must be taken’ - small and medium sized building material business opportunities and competitive strategy The fast-growing real estate market, benefiting most critical to building materials industry. With the real estate continues to heat up, but also led to the rapid development of building material industry, in particular the convening of the 2008 Olympic Games, but also a building material industry unprecedented opportunities. ‘Cake’ bigger, grab the people, the more, and a new building materials enterprises in the birth, resulting in building materials market, the saturation point. Micro-ceramic sanitary ware building materials industry, paint, flooring, hardware, lamps and other categories the market, basically in the building materials industry, the category already has a strong leadership brands, including foreign brands in the building materials industry occupies a leading position in each category. In the leading brands in the market grabbing most of the cake, the rest a little bit of cake on the tens of thousands of small and medium enterprises by those who vie with each other to break the head like the ‘encroachment’ of the SME market share for the remainder of the degree of competition may want to conceivable to ask the sales staff in many building materials industry, the market is a unified understanding difficult. Small and medium sized building materials enterprises will face an even greater crisis of survival. Each industry has an industry rules of the game industry, each industry also have barriers to entry, blind imitation and to enter the market to follow suit, making small and medium sized building materials enterprises exposed too many questions: 1, the company generally lower level of overall marketing 2, low brand awareness, brand impact of weak 3 by small-scale enterprises with limited marketing resources 4, product type and performance are similar to 5, marketing, the basic means of identical