I outside salesmanship.docVIP

 PAGE \* MERGEFORMAT 7 ‘I’ outside salesmanship The art of marketing is to convince. How do I convince the customer? Some salesmen that as long as there is a good eloquence to persuade customers will be able to, so marketing process, only the practice ‘mouth Gong’. A large number of marketing cases that have achieved marketing success, just having a good eloquence is not enough, need to use eye - careful observation, using ear - listen carefully, by hand - a demonstration tool - to provide evidence. Marketing need to use eye - careful observation of ‘An opening to talk business people, is the second-rate salesman. ‘A Japanese marketing experts believe that the two sides to promote a harmonious feeling from the close bilateral relations and create a good atmosphere will help to convince the customer started, but to create such an atmosphere, salespeople must be carefully observed. Salesman walk into a customer’s office, the first to use careful observation of the eyes. What is observed? Is to observe the customer office layout, desk display, etc.; and customers in the conversation, to observe customer behaviors, to understand the customer’s personality, hobbies, interests, temper. Armed with this information, to convince the customer was very useful. There is a salesman to the director of a factory to find business contacts. Entered the office of a director and found pieces of framed wall works of fine calligraphy. The director is careful to Shan to a vertical shaft on the dust of calligraphy. The salesman immediately recognized director loved calligraphy, then walked up to the director, said: ‘manager, it seems you certainly have a good study of calligraphy. Well, well-written piece of seal character, called ‘feet, such as Yu Yu Deshui sent dance pen such as the Jingshan Feiyun’, wonderful! Look at the hanging of the law exposed needle hanging pen, it has a variety of changes in the United States. Very good ... ... ‘director of one, who are experts in call