Read Zengguangxianwen Gordon Brand Avenue one- the brand needs to do in life wisdom.docVIP

 PAGE \* MERGEFORMAT 4 ‘Read’ Zengguangxianwen ‘ Gordon Brand Avenue’ one: the brand needs to do in life wisdom So the brand is like a man, both essentially are the same. The truth in life is to do the brand truth Dongche also Dongche road in life and made it the brand of traffic. We must deeply understand this. The Chinese nation has a long history of five thousand years of culture and way of doing things precipitated a lot of great wisdom and very worthy of our intentions to read, to think and to learn. But now a lot of people far away, and even forest for the trees, holding all kinds of little knowledge of the theory of Feng abroad for that score, keeps mentioning how foreign such and such a master, but he neglected to learn to their own ancestors. This is not only very sad, but also result in a huge waste of resources, the conventional wisdom, is a pity. The status quo is extremely fast-changing needs. After all, the brand is a comprehensive reflection of human nature. The word brand is not a Westerner’s ‘invention’ can only be regarded as a ‘found’ only. In fact, human society is the emergence of large-scale commodity trading, the brand has already come about, but did not explicitly call it ‘brand’. We have to find the status quo of Chinese enterprises branding strategy, a step by step in order to shape their own strong brand. This is why we should recognize the truth as soon as possible. Brands need to do a strategic vantage point, the leaf also need to take a strategic height; do brand is a systematic project, doing the same is a systematic project. Brand growth process at any time may be running aground, making the brand is extremely difficult; person’s life is also full of ups and downs, a man is also very difficult. Brand character that is done we must first learn to be the brand has stood the test of ‘character’. An entrepreneur or brand planners do not good ‘people’, or that there is no perfect ‘character’, its operation of the brand and the com