Question brands save the market it is necessary to save its heart.docVIP

 PAGE \* MERGEFORMAT 15 ‘Question brands’ save the market it is necessary to save its ‘heart’ A mouse droppings smashed pot gruel, the industry, there are always some black sheep of one kind or another, though they are hiding in dark corners unknown, walk the edge of rules of the game or even the opposite, but Justice has wide but not loose, its black Or there will always be gray behavior exposed to the sun one day, when they will be condemned by all, target of public criticism, they are Sibuzuxi, but the consumer’s naturally suspicious, let ‘nest eggs will survive seems ridiculous’ , as an outbreak of avian flu in the country people are afraid to eat chicken, they see the sun’s behavior will not allow some of the same category by the pull side of the brand, the market experienced a crisis become a ‘brand problem’, well there are Xinghuacun wine, There are recent Sanlu milk powder. How to rescue the market after the crisis, naturally became a ‘problem brands’ corporate attack difficult subject, but obviously difficult to step in to rescue the market place, ‘the question brands’ save the market, the key depends on consumer A will not agree. To rescue the market, advertising promotions Distribution =? ‘Problems brand’ in the wake of the crisis, there will always face some market ‘skin soft’ issue, these ‘problems brand’ how to recover from the market’s ‘skin soft’ do? Conventional Distribution, advertising and promotional marketing cumulative effect then? Among them are not able to compromise to save ‘the question brands’ veering from it? Advertising bombing, ‘a good horse’ eat ‘go back to grass’ It seems many Chinese enterprises, China’s consumers, particularly believe that advertising, and even a ‘ad faith’, or else why did so many business-to-standard CCTV Wang devotedly attached. They even will ask a number of research data to support, such as the Hongta Group and ‘China Youth Daily’ News and Information Center jointly conducted a brand survey found that