Red Bull tired of the drink Han-.docVIP

 PAGE \* MERGEFORMAT 16 ‘Red Bull’ tired of the drink Han? ‘Red Bull’ is invented by the Thai TC, has been more than 40 years of development history, is the world’s one of the first functional beverage, marketing world in the past more than 50 countries and regions, was named the world’s most powerful functional beverage brands. In 1995, the ‘Red Bull’ landing in China is the country’s Ministry of Health, approved by the similar products in the first overseas brand, is also approved by the Ministry of Health, health food, in February 1996 set up production bases in Hainan, in July 1997 in Beijing again set up production bases in China in October 1998 Red Bull based enterprise development and marketing strategies need to move its headquarters from Shenzhen to Beijing. Red Bull in China has developed eight years, the concept of functional beverages brought to China, to promote the soft drink market diversification, the development of pattern. Beverage market as yet another branch of the pioneers of functional drinks, along with ‘tired, sleepy, drinking Red Bull! ‘Sentence slogan full momentum, but also spread throughout the river north and south. Cheng also features also features lost ‘Red Bull’ in the beginning of entering China in the marketing strategy on breaking new ground, not in the product into the market, its ‘functional concept’ in the national television media has been uproar in the streets that people are talking about at a time when the entire beverage market structure is simple, people drink concept also goes beyond simple thirst-level, ‘Red Bull’ to the concept of functional dark horse, quickly caught the people’s curiosity and concern on behalf of its business negotiations with the dealer with the concept of functional without their drawbacks, while the ‘Red Bull’ unique features of consumer enthusiasm for the concept of cause, but also to enable rapid growth in this market, even though relatively high pricing of Red Bull. Can see that this stra