Red Ring a stumbling block to.docVIP

 PAGE \* MERGEFORMAT 17 ‘Red Ring’ a stumbling block to In 2000, Anhui Chuzhou cigarette factory found by the sober thinking about the crux of corporate existence of a standstill, but the main reason for this is the crux of the plant is the lack of strong brands to participate in market competition. In analyzing the situation facing conducted a thorough market research, the plant decided to sleep in, then women’s volleyball team three consecutive years from the ‘red ring’ Zheke dazzling the ‘pearl’ wake-up. ‘Red Ring’ brand of back, making Chuzhou Cigarette Factory has been unprecedented development. Red three-ring brand sales in 2000 amounted to 35.5 thousand boxes, 2001 annual sales of nearly 117,000 cases, 2002 Over 20 million cases, an average annual rate of over 180% in three years to achieve the triple jump, becoming the first in Anhui Province largest cigarette brand, and get ‘the national tobacco industry as high-class product’ title quickly become the country’s three, four classes a cigarette on the market ‘dark horse’. Stumbling block of the 812 hastily baked The 812 cigarette factories, as Chuzhou red ring series of a branch of the brand, which began shipping to consumers when there is highly concerned about, but it did not last long, today’s 812 Kadoba cold. What are the reasons for this had been planned all walks of life favored cigarette brands suffered a cold snap? Let’s take a look at 812 of the brand strategy it: First, 812 is a pioneering brand segmentation strategy of cigarette sticks, this is worthy of recognition. After a breakdown of the 812 brand while retaining the original red three-ring brand awareness and tension of the regional market, based on the re-opened a new market segments. 812 brands strong point is: the new red ring of cigarettes containing 812 cigarettes eight white mouth, low-carbon monoxide, low tar, low-hazard materials suitable for morning and evening smoking; another 12 low-carbon monoxide, tar, smoke full, produ