Red River brand marketing defect.docVIP

 PAGE \* MERGEFORMAT 24 ‘Red River’ brand marketing defect In 2002, the ‘Television predators’ Deng Jianguo ‘quit that’ good-bye film and television, spending huge sums acquisition Renhuai City, Guizhou Maotai Town Chishui River wine company, lofty claim that to invest 300 million yuan to build the Chishui River Liquor Brands to make it not only became well-known brand in China, but also to become well-known brands worldwide. In recent years, foreign capital (foreign trade) a continuous influx of liquor market gold rush, this is not nothing new, but longer than the hype of the ‘film predators’ appeared to be very ‘alternative’ to do camp was very eye-catching enough to attract of the eye, and for a lot of the news media have reported. One will be ‘predators’ acquisition of the Chishui River wine press conference; one will be’ predators’ to leave show business to the ‘quit that’ farewell Council; one will be ‘predators’ to bring public actor and’ Asia’s first a giant ‘stir sugar amp;amp; distilling the spring of 2003 the National Trade Fair in Chengdu; one will be another’ predators’ ingenuity of the Beijing opening ceremony Chishui River restaurants, etc. and so forth. To a liquor market, film and television, really has created a hubbub. Allegedly, only a variety of news media reporting on the advertising value rather the value of several tens of millions. No doubt, some very hard through this speculation, so that the little-known liquor brand awareness Chishui River in a very short period of time has risen, so that ‘film predators’ Deng Jianguo of the well-known to spread rapidly from the film and television to the liquor industry and even wider. A general point of view, Deng Jianguo reached the liquor market, shot the first one seems to play very well, it is a sensational effect, be called speculation masterpiece. However, to test its effect must have come to the market performance of product sales. The present situation, the sale of the Red River is not ide