Regional Manager how to cast off the Station in the title-.docVIP

 PAGE \* MERGEFORMAT 6 ‘Regional Manager’ how to cast off the ‘Station’ in the title? I visited the company and the market in recent years, the process, found that many middle-level marketing companies From EMKT. management staff all play a ‘fire chief’ role. In other words, are in the market, ‘fire’, not really the market ‘save’. The reason is not the property of their strategy, tactics do tie is always a loss, the final defeat of the competition from the market. ‘Fire’ aim to address the legacy of the market, ‘save’ the aim is to ensure the healthy functioning of the market, it is two totally different concepts. This requires the regional manager must first understand the theory of meaning stone. Water (little market impact of the legacy issues), sand (the general market legacy issues), gravel (the important legacy of the market), stone (market opportunity and hope), to the above-mentioned four kinds of material into a container, it should be stone, gravel, sand, water into the order. Therefore, as a party Zhuhou should first find a market opportunity, then the market problems will be resolved. If you want to ‘save’ the purpose, the regional manager need to know about the following issues: 1, we are where? (With no chance?) Regional managers must re-visit and look at the market, must be aware of their product in the end in those markets, those channels, which consumer groups are spending their own audience, what are the reasons to buy, how to buy, and so a series of consumer characteristics, we first to be aware of their products in the market position. At the same time the master of their own products in particular, the market actually went so far as the top three products have a very in-depth understanding of the performance, and to understand the next two to three years, consumer trends will change. Only know ourselves and our circumstances, we can know that the market did not give us the opportunity to leave? Of those products will have the chance? T