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Read Zengguangxianwen Gordon Brand Boulevard The Nine- brand word Zhiqian Jin
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‘Read’ Zengguangxianwen ‘ Gordon Brand Boulevard’ The Nine: brand word Zhiqian Jin
‘Reading to be the intention of the word Zhiqian Jin. ‘
These brief words from ‘Zengguangxianwen’ section VIII, popular to say is that, reading only the next lot of hard work before exquisite diction, every word daughter.
As everyone knows, the power Yiziqianjin not be achieved overnight, only the ‘intention’ or ‘Qinxuekulian’, it may reach this realm, for example, ‘the first cantilever, cone Cigu’, cutting the wall to steal light and so on. Any reluctance in our own strength to really want to achieve the virtue of luck ‘Yiziqianjin’ who can say that fantasy.
Brand also contains a similar reasoning. But, when needed to read the ‘book’, not only refers to the books, but includes all brand building-related information. In other words, to successfully build brand, we must make an effort to ‘Intensive’ and understand the related information.
For example, many companies, when the brand name, we all want to achieve ‘Yiziqianjin’ effect, that desire good, and, from the ultra-low-cost operation of the brand perspective, we should strive to be ‘Yiziqianjin’. However, many companies only wish, but not so relevant inputs, will not do the relevant market research, regardless of brand orientation and brand positioning, brand planning does not take into account just blindly’s wrestling with a patchwork. To do so, to ‘Yiziqianjin’ more likely than 5 million on the lottery probability is also small. ‘Yiziqianjin’ specific to the brand name how to do, I ‘brands secret - ultra-low cost branding 16 Golden Rules’ a more detailed interpretation of the book, not repeat them here. There are many companies, though happy to invest, but they will only go to a fortune teller or feng shui and ask them to calculate. Although I do not agree with this practice, but in any case, people need some spiritual support in order to survive, entrepreneurs are no exception, so I am here not t
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