0.6 yuan to 1 yuan product competition will be heating up - 2004 instant-noodle industry trend of two.docVIP

 PAGE \* MERGEFORMAT 7 0.6 yuan to 1 yuan product competition will be heating up - 2004 instant-noodle industry trend of two In the last one of the ‘2004-year trend of instant-noodle industry, one of ‘a text, the author forecasts the price of instant noodles coalition will not be successful, on the contrary will be even more intense price war. It was from a macro point of view to examine, then the specific price war in the end will focus on what the product does, after all, is entirely different noodle products of high middle and low. Is well known, low-cost surface that is the retail price of the product is the 5 cents the last two years of the most competitive products. The product of this price competition is purely price-naked, mostly through various promotional activities to achieve the purpose of that price. However, this writer through the instant noodle market analysis in 2003, combined with some manufacturers point of view, and concluded that this year’s 0.6 yuan to 1 yuan will be heating up competition between the products. The product price was not purely price-competitive, it also requires enterprises to conduct thorough product design and a certain degree of brand operation. Of course, we are talking about ‘warming’, does not mean that this price competition in the product or the sudden appearance of this year suddenly become fierce, and only said that the competition will be the product this year or beginning this year, has become increasingly noticeable. Any one phenomenon has its own brewing process. In fact, the price range of products already have, but now more and more and more enterprises have begun to intervene, of course, the competition will heat up. Why is the price of the product Throughout the instant noodle product, 95% of the products (referring to the pocket surface) prices are between 0.5 yuan to 2 yuan, 0.5 yuan’s products are low-end side, sales areas are mainly in rural areas and county markets; 0.6 yuan ~ 1 yuan The product