09 appliances- grab cake VS makes cake.docVIP

 PAGE \* MERGEFORMAT 5 09 appliances: ‘grab cake’ VS ‘makes cake’ The global financial crisis has caused a global decline in demand, the domestic real estate caused by cold appliances to reduce the purchasing power of these realities, are harbingers of home appliances in 2009, will face a more serious competitive situation, we can say this is a clearly indicating fact. Although there are appliances to the countryside of this booster, but to achieve the status of home appliances sold a virtuous circle, there is a time process. So in this environment, the author indicates that in 2009 the consumer electronics market, does not appear in the past will be appliance market, the cake bigger and bigger phenomenon, but will appear in major household electrical appliance enterprises ‘grab cake’ end. At this time, home appliances market will show the weak weaker, the strong stronger trend! To this end, I introduce two past cases to give a number of household electrical appliance enterprises learn from the household electrical appliance enterprises want to be enlightened! 98 years appliance markets inspiration! 1998 Asian financial crisis, we may also understand from their own time addition to the macroeconomic environment, the pressure. The domestic appliance industry is also facing for the first time the environment changes, it is transformed into a buyer’s market a seller’s home appliances. Therefore, Asian financial crisis, coupled with the impact of household electrical appliances industry is facing its first major challenge of life and death, home appliance industry has also appeared for the first time a watershed. For example, well-known Warburg, Hualing, snow, etc. home appliance brand, in fact, that year, faced with the fate of the change, some companies fall into silent, and some directly to die out. After a decade apart, this story is in fact a staged repeated in today’s home appliances business, when global financial crisis, which threatens household electr