2002 Xi De Le melon liquor sales operation of the program.docVIP

 PAGE \* MERGEFORMAT 13 2002 Xi De Le melon liquor sales operation of the program Preamble Xi De Le Melon liquor January 14 this year, test marketing has been achieved in the short term a fairly good market response, which shows the company also markets products in the Chinese New Year before and after the simulation has achieved the appropriate market-based. However, due to test marketing the product smell, taste and consumer demand too far. Therefore, keep returning for pre-test marketing products is not high to the new market created great obstacles. In the 51 promotional period, has been spending Xi De Le melon wine consumer, there are about 2% of the people are reluctant to try again, new products, so we must get more consumer acceptance of new products Xi De Le melon liquor , we must improve the frequency of consumption of consumers for the first time began to start, thus boosting the market as a whole to promote the speed. First, import the period (now until July 31 only) the operation of the train of thought As the melon wine throughout the wine consumer market, it is also part of a new thing, its growth in need of staging the operation and gradual infiltration, the first step by step to the basic work done, steadfast, in order to bring the whole market point of consumption, but on the whole market Import phase point of view, mainly under the following three steps to carry out infiltration. 1, staff promotions (the main objective of catering venues): 1.1 in the form of: The terminal has been supplied by the company’s promoters for free tasting product introduction and promotional activities. 1.2 basis of the activities: 1. 2.1 product quality is stable, there is a taste of the consumer acceptance. 1.2.2 pre-training of sales staff. 1.2.2.1 Area market by sales personnel responsible for on their own recruitment, wages, job responsibilities attendance charge of by the market on their own establishment, submitted to the company’s approval, the of