2003 Situation Analysis and Prediction of the mobile phone industry.docVIP

 PAGE \* MERGEFORMAT 6 2003 Situation Analysis and Prediction of the mobile phone industry In 2002, the mobile phone of the most competitive year, all kinds of social capital are invariably rob to eat the last piece of cake. At the same time, but also the mobile phone industry will have to reach the peak, is about to face a reshuffle of the time. I believe that the next year, the market will be a number of variables. Waiting for us is the harsh winter or a warm spring, let us wait and see. In 2001, domestic mobile phone market share is 15%, to the end of 2002, domestic mobile phone market share reached 30 percent, I believe that the pace of development in accordance with this, in 2003, domestic brands will account for more than 50% market share. Guangdong, in particular, the Guangzhou market, has always been a dominance of foreign brands accounted for the mobile phone market, but in 2002 the past year, particularly in the second half, the mobile phone companies were the first to occupy the market in Guangzhou. Now on the market in Guangzhou, there are twenty or thirty a mobile phone brands. So, next year’s competition in the mobile phone market in Guangzhou will be very intense, in many grab eating Chinese-made mobile phone brands mobile phone manufacturing, sales, industries, next year’s mobile phone industry also went to a comprehensive reshuffle of the stage, in the fierce competition, a small number of well-known brand, the industry leader will become the biggest beneficiary, there will be a lot of new OEM brands, not have their own R amp;amp; D, marketing, the core competitiveness of small and medium brand out of the market. Since 2002, all mobile phone manufacturers in the distribution channel’s approach has many changes. First of all, motorola, Alcatel, Sony Ericsson and other foreign brands to imitate the practice of domestic brands and embarked on a regional underwriting way. Has grown up, but domestic brands such as TCL, Amoi, Konka, they pack on t