2004 Athens Olympic marketing Eight Enlightenment.docVIP

 PAGE \* MERGEFORMAT 16 2004 Athens Olympic marketing Eight Enlightenment 2004, the Olympics returned home, review of Athens. 17 days, when the five-star red flag fly again and again over the azure Aegean Sea, the Chinese harvested a heavy sports Legion medals; In the meantime, a large part of market, enterprises will be commercially astute interpretation of the Olympic Games enjoy the harvest with real money . Competition in this market, the calm those who have the most seasoned icing on the cake, first attempt successful with the chopper in one fell swoop, quick success and playing with toys ... ... When the person has officially entered the Beijing Olympics, we need to sum up some of the success of Olympic marketing gains and losses, of inspiration for action, ushering in a more colorful of the 2008 Beijing Olympics marketing situation. First, what kind of company and product marketing for the Olympic Games? What is the Olympic marketing? I believe that Olympic marketing is to draw on a variety of Olympic-related content (products, people, events, services) as a carrier, so that businesses and consumers to establish a culture as the core of the Olympic brand culture systems to the enterprise’s products (services ) and the Olympic spirit and content to be integrated. Generally use the Olympic stars, sports sponsorship, events, public relations, etc., establish the brand Lenovo integrated communication, there is the destination marketing strategy and marketing activities to promote implementation. Of course, not all of the businesses and activities associated with the Olympic Games will be able to produce the desired results. Like the Olympic Games opening ceremony for the Chinese Olympic delegation for apparel companies do not have a good grasp this opportunity, only to let the Olympic athletes at the opening ceremony, they walked to the audience and did not leave a deep impression, post-press publicity and promotion of failure to make timely follow-up of