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2004 is the who of the year-
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2004 is the ‘who’ of the year?
Huakaihuaxie, rise and fall. In the long course of history during and after the wave-by-blow coverage of the phenomenon before the waves played out year after year. Food industry, too, at the debut party, a party Changba alternating back and forth, the food market continuously advance to a new prosperity. Even some ‘century-old brand’, has also been completed with its own evolution, to meet the industry’s history. Replacement is the internal force, the results of the joint effect of external forces. Social environment and changes in consumption structure requires us to continuously adjust the product, while the product itself grow, mature, aging will encourage more new products, new brands appeared and become active again.
In 2003, I have been published on the liquor, beverage, wine, dairy and other industries from 1993 to 2003 carried out between the market analyzed. Replacement of these industries is widespread, basically every two years, has a new theme every two years, there will be a few star products, the brand appears.
For example, beverages. In 1993, the tea blossom everywhere, two music began looms; in 1994, two music unification carbonated beverage market, domestic drinks Jianlibao alone; 1996, 1997, the water wars activation beverage market, bottled carbonated beverages sold over aquatic products; In 1998, Wahaha to replace Jianlibao, and replace the domestic beverage company the top spot in 1999, giant beach tea drinks market, the sun rose iced tea Swordsman; 2000, 2001, a comprehensive upgrade of water war, farmer spring provoke pure water, natural water disputes; 2002 top three established tea drinks, juice drinks small scale chopper; in 2003, fruit juice drinks in the ascendant, sports drinks debut, the pulse of the market Baoguo Qi, and mixed fruit juice rookie.
For example, white wine. 1993 to 1996, the Confucian family, Confucian Residence feast, Qin pool, Zhang Gong, Lin He, and seeds
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