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2004 the antecedent follow-up to hot milk tablets
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2004 the antecedent follow-up to hot milk tablets
Size of the breast milk prices have competing film market
Into the spring of 2004, the domestic dairy industry blew up a ‘milk tablets wind’. The size of dairy milk production enterprises have set up factories on the film production line, to participate in this market segment in the battle. These enterprises have a traditional dairy giants such as Yili, Mengniu, also there are some in this war to preempt an emerging film production enterprises milk, such as milk, milk and so on, of course, on the other to follow suit and dairy products manufacturers. According to incomplete statistics, candidate for the 2004 film market milk business, no less than 1,000.
2004, milk the inside story of film market hot
Milk film market is indeed booming, the market capacity has been rapidly enlarge within six months, we should say is a very attractive market segments. In addition to the direct profit motive, the author believes that the traditional dairy milk production enterprises rely on such a pro-film market, which still lies deep and enhance their original core competencies to ensure the company main business - Liquid milk continues to grow.
A direct profit-driven.
Domestic dairy industry giant with annual sales have more than a few billions of nearly 10 billion, but the margin is very low, 03 reports annual profits of less than ideal. Performance by leaps and bounds behind the enterprise at a loss or low-profit operations embarrassing situation.
The reason is because the sales of several billions of dollars inside, 70% or more (or even higher, such as Yili and Mengniu) is UHT milk, milk-based liquid. Launched nationwide in 2003 produced a new UHT milk large number of enterprises, competition suddenly became very intense; with dairy giant in order to grab market share, based on the strong financial backing, but also upsets the whole UHT milk market anomalies tragic, Mongolia Bovine Tetra Pak has
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