2005 China Liquor Brands 10 Criticism.docVIP

 PAGE \* MERGEFORMAT 21 2005 China Liquor Brands 10 Criticism There was a foreign corporate executives at a forum on the brand said this is the case: in the Chinese market, we can do anything, can become a leader in brand, but in the two industries to be careful, one is Chinese medicine one is white wine, because the Chinese companies in such industries where has the unique advantage of, or even an absolute advantage. The brand has never been as they are now receiving attention in the liquor industry by the pet. As long as you pay attention a little, from the public media discussion of the various Industry Summit Forum, a working meeting within the enterprise or even daily topic, the frequency of the brand appears more and more growing. Can not be denied that, in this brand frenzy, some liquor companies have emerged to become a successful practitioner of the brand through the brand management so that enterprises embark on the road of sustainable development; At the same time, we certainly can not forget that in this kinds of faction ‘brand and prosperity’, under the spectacular, more enterprises are actually set foot on the ‘brand Journey’, always suffers from ‘mouth passionate lovers, and inner uneasy’ the pain of suffering. From Theory to Practice, the brand is not conclusive. While the liquor industry has a long history in recent years, development and innovation in all aspects of the effectiveness of a lot, but it should be said that the road of brand building is just beginning, therefore, sum up and look for any liquor businesses are beneficial and necessary The basic homework. First, why should the brand liquor business Brand is one of the tools business, it is for business services, if neglected or out of the mission of this nature, the brand could become a ‘free of the vector’, companies will fall into confusion, lower operating quality and speed of development , and even become the brand’s wage-earners can not benefit from it. Liquor quality of e