2005 Chinas beauty market trend.docVIP

 PAGE \* MERGEFORMAT 19 2005 China’s beauty market trend Experienced in 2003 the ‘SARS’ baptism, according to the relevant authority of the statistics: in 2004 China’s beauty still 168 billion yuan of output value of high-speed ahead. In 2004, an order to ‘Beauty economy’ naming phenomenon from the first through to the end of the year. The entire industry’s annual growth rate maintained at over 30%. Such a development, it seems that apart from IT industry, the industry has never been such a ‘golden growth’. So the second half of 2004, the industry pouring in big foreign brands such as L’Oreal China to invest 300 million yuan to enter the beauty industry. While the other Japanese brands - Shiseido started from the end of 2003 is planning to enter the Chinese beauty has. Domestic-funded enterprises, such as Tong Ren Tang has been, Wuliangye, Guangxi red and Japan have been involved in beauty. Based on the Chinese beauty industry nearly two decades of the development process and domestic consumption of huge potential, experts have predicted that the next five years, China beauty industry’s market potential is at least more than five times! Five times, then at least the entire industry’s annual output will reach 600 billion or so! Up to now, China has abundant strength, beauty is not more well-known brands. Recently, while accepting the ‘brand name Times’ reporters, the other referred to the lack of beauty in our country a competitive brand, I have expressed different views, the following was part of the interview: ‘Famous Times’: Some industry insiders believe that the lack of leaders in the domestic beauty brands. How domestic beauty brand awareness? Why was the domestic beauty, or less well-known brand? A: The beauty industry is really no leader of the domestic brands, it is a fact. If, however, said that the lack of brand awareness of domestic beauty, which is not agree. After nearly 20 years of development, China’s beauty has been more and more mature, bra