2006 air-conditioning industry in transition and development.docVIP

 PAGE \* MERGEFORMAT 6 2006 air-conditioning industry in transition and development Recently, the development of the market this year, news of air-conditioning, multi-is ‘bad years’, ‘sales are down’, ‘prices fatigue’, ‘slow growth’ and other words. In this regard, a number of air-conditioning industry, disagrees. In their view, behind the decline in sales, production has declined, the industry greatly ease the contradiction between supply and demand, which will benefit the industry’s sustainable development. Meanwhile, the sales decline in the rational part of the market demand slowdown, not the enterprise market operations errors. In addition, rising raw materials prices is not a useless enterprise-driven, may be rational to restore an enterprise operating profit, to promote the sound development of the whole industry. So, this year’s air conditioner market in the end what? In addition to these, what new trends have emerged? Next year’s air conditioner market in turn presents the development of what movement? I will focus on these issues to analyze. Sales decline is a false Air-conditioning this year, has maintained a white-hot competition in the market trend, many companies have suffered the plight of room for growth tend to be small. In particular the emergence of a decline in sales volume, manufacturers Beishou pressure on prices, a few ‘38 factories’ overall eliminated situation. In fact, this is a continuation of last year’s competition in the market and recharge. Air-conditioning industry in the experience of years of development, is entering a growth period to maturity of a difficult transition, this has brought great pressure on many companies, especially in the blind controlled expansion to an intensive development process, the cost of doing business increase, growth rate of release slow the development of fatigue and other issues has emerged. As the experience of the cold summer, the product price increases and a series of practical obstacles,