2009 China dairy industry risk and the machine.doc

 PAGE \* MERGEFORMAT 12 2009 China dairy industry risk and the machine In 2008, China Dairy staged a sheer absurdity of the new drama: The Emperor’s New Clothes. But is no longer deceived ‘Emperor’, but it is into a million of millions of ‘God’. As a ridicule of the scripts mentioned, foreigners can drink milk and firm, and the Chinese people drink milk, only stones. In 2008, China’s dairy industry is undoubtedly suffered a serious crisis of confidence in an unprecedented year. First, a self-played the ‘Chinese style’ Search of Stupidity ‘Melamine Doors’ although ultimately bear the guilt and Sanlu has been the final nail on the Crown, but the psychological trauma of the Chinese people the short term is difficult to heal. Enter the new century, in this highly dynamic Mengniu catfish under the impact of the explosion of Chinese milk obtained, showing their vitality. The Government and the media through all channels to promote the ‘cup of milk a strong nation’ argument, but also no doubt have been crazy-based milk added combustion-supporting agent. In fact, the Chinese dairy industry itself lurks a vicious virus, but no outbreak only. Milk price has been steadily rising in the source of the circumstances, the Chinese dairy products, especially the so-called ‘pure milk ‘500L Tetra Pak containers, the price has been maintained at 2.5-3 per hour, roughly similar to the price of a bottle of Coke. To be sure, this is a phenomenon that can not be explained. China’s dairy industry Search of Stupidity, by three hands together to create the push. The first push hands is the Chinese-style low-priced competition. Chinese enterprises, especially good at a price war, one-sided pursuit of the highest market share. On the one hand limited by the cost of the entire dairy chain gradually rising, and the need to maintain a relatively low-priced products, resulting in vicious price competition. As a result, almost all in the national scope of Chinese dairy market level, in ord