2009 Chinese milk Ten conjecture.docVIP

 PAGE \* MERGEFORMAT 14 2009 Chinese milk Ten conjecture Being called ‘Chinese New Year’ in 2008, China’s dairy industry has experienced an event triggered by the Sanlu melamine catastrophe, when the Chinese dairy industry has not yet escape from the whirlpool of events out when in the forthcoming away the At the end of 2008, the Chinese dairy industry adds to the event by the U.S. subprime mortgage crisis triggered by the financial crisis, the Chinese dairy industry in the face of consumer confidence and frustrated when they have to face the fact that reduced spending power of families, Although in the late 2008 decline in the prices of raw materials to this trend, but the trust in the industry, the overall economy has not lifted low-speed operation of the special period of time, China’s dairy industry development prospects have become even more bewildering, the face of the upcoming 2009 China Milk will go from here? Can China’s dairy industry re-write a new legend? Continuation of a new glory? To become a beautiful landscape, everything is an unknown mystery, with many questions and ideas, the author boldly as a member of Dairy Milk in China 2009 to conduct a guess. 1, will show the increase of competition in the market and full of Throughout 2009, the theme of China’s dairy industry will be to rectify and improve the two main themes, but the overall market can not be optimistic about the form, its concrete manifestation of China’s Sanlu milk incident in the overall market situation of stagnation and even retreat, dairy products production and sales back to 2000 levels, in the face of idle production facilities and market share decline, as a national brand in the market will once again sounded the clarion call expeditions, but as a regional dairy enterprises and small milk Similarly, the industry will also take advantage of this incident on the negative impact of national brand attempts to occupy a larger market space sprout attempt, so in 2009 the overall