2009 cell phone manufacturers face pressure from the six.docVIP

 PAGE \* MERGEFORMAT 8 2009 cell phone manufacturers face pressure from the six ‘Cottage’ to the network first pop top 2008 words, more credit is a cottage phone. Brand mobile phone makers, the most fatal blow that is transparent cottage handset prices overnight like a plague, spread to China in almost all the rural market, and even my hometown of remote villages in Hunan cottage, in the past to the home country girls do not carry mobile phones said that the price is not the case this year, and uncle will have a direct telephone call from the village said ‘three or four hundred of the cottage with a cell phone to me niece. ‘, Has been the market by 45 handset manufacturers to survive 35 yards, and even the brand manufacturers and new entrants, companies may have to dig mind pondering a new industry value chain, or to engage in marketing an innovation. Eve of Spring Festival, China-made mobile phone leader, chairman of Changhong, Dr. Wan Mingjian the deployment of specialized marketing department and engineering (and even S amp;amp; P Engineering Production Department) in the rural market during the Spring Festival of marketing research, mobile phone upstart high GOSPELL chairman Tan Ai Liu traveled in rural areas in Hunan is the major market for the second quarter of 2009, new mobile phone to find ‘feel’. The financial tsunami has caused the rapid decline in consumer confidence. The global economic recession curbed consumer spending consumer confidence, coupled with the traditional Chinese concept of conservative spending, consumers spend time more carefully. At the same time they are pessimistic about the market prospects are derived from consumer fear will give consumers no longer shopping the brand less sensitive, as in the past, especially the excessive consumption of products like mobile phones will be more rational, cargo After more than three, tend to low prices and the U.S. products. Compared to all of the decline is the most difficult to restore conf