2009 crises are you prepared it-.docVIP

 PAGE \* MERGEFORMAT 4 2009 crises are you prepared it? In the industry, often people would like to clarify the relationship between public relations and advertising! Whether PR first, advertising second Ye Hao, or public relations tree products, advertising cards Yehao legislation. All hope that this relationship is through the text will say so. In my opinion, Ye Hao public relations, advertising matter whether, were all just a way of spreading. Perhaps a few years ago. Difference between the two more stars. But with the arrival of the new media era. The information is no longer just the creator of enterprise, organization. Any one individual, are the creators of the news through the network, as well as news communicator. The speed, scope, I believe you need further explanation. Then, in the new era of widespread communication media. Public relations and advertising for the brands, or for the needs of either enterprises or have spread. Be able to combine the two, you have me, I have to use your side is to spread the way to win. Then, as a planner, if stupid enough to solve the problem only with the ad, then I believe that you can die of. Even if you do not die, your Party will put your Masi! Of course, advertising is not a simple flat performance. The PR is absolutely not eat and drink, sing and dance only. So, let us take a look at what is the relationship between the two and differences. I believe no one will ask the difference between advertising and marketing, and no one will ask what is the difference advertising and marketing, as advertising is too simple, as simple as do not need to explain to us. On the other hand, that public relations is too complex and complicated to basically say do not know ... ... Perhaps it is precisely because one is too simple, while the other is too complicated, so we have a ‘PR first, advertising second’ argument, in fact, PR-led era has indeed come! In 2008 for China is a typical public relations crisis in years, Even