2009 Spring Festival liquor companies standing at the crossroads!.docVIP

 PAGE \* MERGEFORMAT 10 2009 Spring Festival liquor companies standing at the crossroads! 2009 Spring Festival approaching, the global financial crisis and economic downturn triggered by the signal to this day of celebration would have to add a hint of gloomy. As a liquor consumption season, liquor companies will be subject to what kind of impact? Liquor in the upcoming Lunar New Year As in previous years can? Can the economy survive the cold of winter to make liquor business a little help? 2009 Spring Festival, liquor brand development boundaries Ridge From the consumption of the traditional view, access to 9,10 month, the liquor sales also enter the season. Recently, a well-known liquor companies in Northeast regional manager told the author that the sales this year, basically flat with last year, but almost no growth. And now, and some institutions have already been reduced. It not only blocked the reality of spending power of residents, but also because of future economic uncertainty caused by the consumer wishes to weaken, that consumer confidence to decline. As a non-necessities of life, from the development history, liquor consumption and economic development cycle and has a great link, that is, liquor consumption in the period of economic growth will increase in liquor consumption, the economic slowdown will follow fall from the sky. As a Chinese, one of the most important festival, the Spring Festival consumption cake will still be great, although it will be economic environment to some extent. Because of this global financial crisis triggered by the global recession was 10 months later on the Chinese economy have the most direct impact, although the average annual income affected more than half of revenue, but save enough to pay according to the standard in previous years, the Spring Festival consumption, at most, a more cautious consumer spending. In addition, on an economic growth cycle caused by consumption of inertia will not be screeching hal