2009 Fast Gonglue of consumer goods in rural areas - actual.docVIP

 PAGE \* MERGEFORMAT 7 2009 Fast Gonglue of consumer goods in rural areas - actual I fast in the ‘09 years of consumer goods in rural areas Gonglue - the status quo ‘in the current status of the rural market analysis listing, a road show is always a sea waves of promotional products not sold scene no longer exists, often activity in front of consumers are left out buyers scarce, the same retail prices of products in rural areas tend to be higher than in towns, the retail price of discord everywhere. Channels of continuous flat and the path of further sinking refined precision agriculture, rural policy, continue to tilt to keep the cities and towns of rural residents living close to the time in 2009, fast moving consumer goods sector activities and access go from here? Faced with a complex rural market, we should take what kind of strategy? A perfect network shorten the path to lower prices Fast consumer goods industry, is currently the general down the network at the county level only probe the market, but are exclusive distribution, township and village-level customers who make goods must pass at the county level or the premium distribution at the second groups of operators, but due to towns and villages are often far away from the city, moving the tens of miles on the road or Barry Road, dealers have to bear the cost of pressure, so the unit cap products increases once a month to send down a maximum of two cargo. Therefore, township and village level to get the prices of products to customers are often high, and therefore the retail price per unit of product per unit of product than the urban retail price is high, these are too many intermediate links actions, resulting in the consumption power of urban and rural consumption ability inverted uncoordinated. So how should we do? Only improve the network had shortened the path to reduce the product flow links, according to a group or a super second groups of the capacity can cover an area, select towns and vi