2009 Top Ten creative marketing case analysis of an inventory.docVIP

 PAGE \* MERGEFORMAT 22 2009 Top Ten creative marketing case analysis of an inventory 1 day, consumers are exposed to television, newspapers, Internet, outdoor advertising, and many other media, the multitude of product information may be dazzled him. As disseminators of information, how to give consumers concerned about information in our brand? When we are in a very competitive industry, among a wide range of products with different sales pitch designed to appeal to consumers, we are surrounded, under the how to enable consumers to our brand and products more interested in? The answer is: The creative marketing idea to buy his time! The bombing in the all-pervasive information environment, if an enterprise can not be content in the marketing promotion of innovation, communication innovation, brand experience, innovative and effective in attracting consumers, will hardly be a successful conquest of the market. There is a consumer research shows that consumers of any concern about a business interest in the dissemination of information depends on the five-second time (both TV commercials, newspaper or network news information), if you can not, within five seconds of time so that consumption are interested in your information, consumers may be the next focus will fall on the body of your competitors. This is the cruel nature of competition, but also the plight of marketing communication: how to maximize the consumer has the time, so that consumers concerned about our brand, product information, lasting much longer than competitors? In a new marketing environment, marketing success is the key to effective and innovative, proactive service to your consumers, so that consumers take the initiative to invest time to interact with the brand, allowing him to get a good brand experience At the same time, the final imperceptibly the value of the brand or product point of implantation of his heart. How to compete for the audience’s time and trigger the audience’s int