23 Market Distribution Gong Lue.docVIP

 PAGE \* MERGEFORMAT 16 23 Market Distribution Gong Lue Beijing palace Marketing Management Consulting Co., Ltd. Senior Consultant Hu Lij In the 23 markets, in recent years with the improvement of living standards of urban residents, residents of the fast moving consumer goods spending potential is enormous. From shampoo, washing powder, to food, beverage, sanitary napkin, in recent years to develop 23 fast moving consumer goods market has become adopted by enterprises tap the potential demand, increase market share and stimulate business growth, a new scheme. Because from the current situation, a potential consumer market is limited, the fierce market competition, 23 Market unlimited room for development, attracting domestic and foreign consumer goods, the expansion of the growing desire of business: who owns the 23 markets, who should occupy a larger share of the market, 23, who will be able to dominate the market one step ahead of the competition. The share market is the key to 23 distribution. Compared with the primary market, 23 markets, sales of smaller distributors, equipment little weak in strength and number and characteristics of scattered in each regional market, speaking dialects, varying degrees of income and education may be that these ‘Tu Balu’ for international companies are often the ‘regular’ helpless. Overall strength of competition in the market weaker SMEs, to the multitude of strong competition in the market, such as forest and get a firm foothold in the development of the market must be 23 channels of the complex ecosystem to build a stable base, resulting in a limited space, the creation of local advantages, move forward and attack or retreat and defend, save and strengthen itself. Hualong with the ‘Master’ and ‘unity’ destabilize, and the vast market in rural areas and small towns contributed; Wahaha drink production in the first half of 2002 than for the first time Coca-Cola, which is mainly caused by international brands not yet s