30 seconds to live testimony brainwashing 3000 10000 SMEs- Alibaba TV commercials planning Insider.docVIP

30 seconds to live testimony brainwashing 3000 10000 SMEs- Alibaba TV commercials planning Insider.doc

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30 seconds to live testimony brainwashing 3000 10000 SMEs- Alibaba TV commercials planning Insider

 PAGE \* MERGEFORMAT 18 30 seconds to live testimony ‘brainwashing ‘3000 10000 SMEs: Alibaba TV commercials planning Insider Hangzhou trip, ate three scared! In March 2005, when we drive up to the northwest corner of a nondescript alley, Hangzhou - China Star Road, is hard to imagine a reputation of e-commerce giant - Alibaba, went so far as shelter here, and we take the lead taken aback. Into Alibaba Headquarters, feels like selling the concept of fashion shops, big screens playing the head of Ma’s interview, I really like the Sesame novel in general, for those of us accustomed to seeing the layout of traditional enterprises are very orderly atmosphere planners run, eat surprised Got into the conference room, and the Alibaba executives long talk after the public understand the purpose of this trip - Alibaba planning ideas for television commercials in 2005. But not in a white paper would like to let our record, but with a principle, two purposes. A principle: In the original TV commercials Alibaba basis, adhering to its form, to maintain its tone of Two purposes: to improve the brand image of Alibaba, Alibaba deepen the connotation of the brand. This is a principle, for two purposes, then perhaps we surprised the third time. Three surprise, which means solitary. The previous two is the gap between internal and external environment, a strong psychological sigh Wei. The last is the high degree of difficulty of the project of self-awakening. Said that the high degree of difficulty, not without a fight scared, but the resulting two major difficulties, was abruptly placed in the counter: the First: Alibaba high standard of the original commercials, can not be icing on the cake, surpassing its predecessor, will be on our planning skills, expressiveness, execution of the three tests. Second: E-commerce is not deeply involved in, whether in a short time to capture the fulcrum for leveraging e-commerce market is placed before us a high threshold. Open bow

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