30 seconds to live testimony brainwashing 3000 10000 SMEs- Alibaba TV commercials planning Insider.docVIP
- 1、本文档共18页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
30 seconds to live testimony brainwashing 3000 10000 SMEs- Alibaba TV commercials planning Insider
PAGE \* MERGEFORMAT 18
30 seconds to live testimony ‘brainwashing ‘3000 10000 SMEs: Alibaba TV commercials planning Insider
Hangzhou trip, ate three scared!
In March 2005, when we drive up to the northwest corner of a nondescript alley, Hangzhou - China Star Road, is hard to imagine a reputation of e-commerce giant - Alibaba, went so far as shelter here, and we take the lead taken aback.
Into Alibaba Headquarters, feels like selling the concept of fashion shops, big screens playing the head of Ma’s interview, I really like the Sesame novel in general, for those of us accustomed to seeing the layout of traditional enterprises are very orderly atmosphere planners run, eat surprised
Got into the conference room, and the Alibaba executives long talk after the public understand the purpose of this trip - Alibaba planning ideas for television commercials in 2005. But not in a white paper would like to let our record, but with a principle, two purposes.
A principle: In the original TV commercials Alibaba basis, adhering to its form, to maintain its tone of
Two purposes: to improve the brand image of Alibaba, Alibaba deepen the connotation of the brand.
This is a principle, for two purposes, then perhaps we surprised the third time.
Three surprise, which means solitary.
The previous two is the gap between internal and external environment, a strong psychological sigh Wei.
The last is the high degree of difficulty of the project of self-awakening.
Said that the high degree of difficulty, not without a fight scared, but the resulting two major difficulties, was abruptly placed in the counter: the
First: Alibaba high standard of the original commercials, can not be icing on the cake, surpassing its predecessor, will be on our planning skills, expressiveness, execution of the three tests.
Second: E-commerce is not deeply involved in, whether in a short time to capture the fulcrum for leveraging e-commerce market is placed before us a high threshold.
Open bow
您可能关注的文档
- 2009 Secret underwear to make money - there is no weak market only a weak concept of.doc
- 2009 solar water heater industry watershed.doc
- 2009 Spring Festival liquor companies standing at the crossroads!.doc
- 2009 Survey of antimicrobial agents in the second half of hospitalized patients.doc
- 2009 Top Ten Internet Marketing Case Study.doc
- 2009 solar water heater industry was five hot spots.doc
- 2009 to determine trends in the Chinese market.doc
- 2009 wine prices how to open up new market Blue Ocean_0.doc
- 2009 wine prices how to open up new market Blue Ocean.doc
- 2009 pharmacies will soon be profitable model transformation.doc
- 上海海洋大学《海洋环境分析技术》课件-21化学发光分析法.pdf
- 上海海洋大学《海洋环境分析技术》课件-20分子荧光分析法.pdf
- 上海海洋大学《海洋环境分析技术》课件-22色谱分离过程.pdf
- 上海海洋大学《海洋环境分析技术》课件-25气相色谱仪与固定液.pdf
- 上海海洋大学《海洋环境分析技术》课件-24色谱定性定量方法.pdf
- 上海海洋大学《海洋环境分析技术》课件-26气相色谱检测器.pdf
- 上海海洋大学《海洋环境分析技术》课件-29液相色谱固定相与流动相.pdf
- 上海海洋大学《海洋环境分析技术》课件-27气相色谱分离条件的选择.pdf
- 上海海洋大学《海洋环境分析技术》课件-28液相色谱仪器与类型.pdf
- 上海海洋大学《海洋环境分析技术》课件-3 原子光谱和分析光谱.pdf
文档评论(0)