3B classical theory of Lost - the current smear phenomenon of beauty ads.docVIP

 PAGE \* MERGEFORMAT 6 3B classical theory of Lost - the current smear phenomenon of beauty ads Advertising theory, there are a very practical theory of the theory is called ‘3 B ‘, this theory suggests that if Beast (animal), Beauty (Beauty) or Baby (children) as a means of expression, then the advertising will be able to achieve good communication effects. 3B theory is a mature advertising creative theory, it is a market-advertising creative argumentation theory in the field of international advertising has created a lot of classic advertising. But in China, due to advertising of the impetuous, and rashness, 3B theory lost. 3B theory, this good economics, shortly after landing in China was gradually read shape. From the outset, the domestic application of the theory 3B creative ads already there are gaps. As we all know, the Chinese standard of living is not high, have not formed the habit of keeping pets (food and clothing of people in many areas have not been resolved), and animals in the eyes of the Chinese people are often also on behalf of dirty, chaotic, lazy, and so the negative the image, so the application of animals in advertising frequency is not high; 3B of children do not have many applications, first, because children do not have a strong subjective meaning of good applications; 2 is for children to express the product, it will only be considered ‘naive’, ‘not the atmosphere’. Beauty is different, small can be seductive, big, you can cheer us can be called ages, pleasing many advantages. However, modern society, rich in beauty, beauty ads everywhere is not surprising. In order to stand out in the advertising communication, the pursuit of dissemination of differentiation, for strong communication, people have been fighting some of the ads ‘vilify beauty’ of the idea, saying that he is to play 3B and core essence of the theory of sublimation. Blinders, under a series of beauty in order to delight the public vilification (especially those who l