4 two sets of competing products fast fish fish slow.docVIP

 PAGE \* MERGEFORMAT 10 4 two sets of competing products fast fish fish slow CCTV started in January 2006 hit ‘soldiers on the battlefield’, in which the ‘tigers of action 2’ exercise, the Red Army defeated the process of blue, similar to many famous ancient battle. In these battles, there will be in this scene: Party a group of people while fighting side lost, defeated and back, while B wins pursuit; B pursued in between, it has long cloth into a good Party the ‘trap’ into the final Party A Party B is a comprehensive defeat. It can inspire us: beat competitors, not only the large investment in order to win. For marketers, the ‘small win’ embodies ‘large output of small inputs’ financial awareness, but also embodies its own marketing strategy and practical skills. In the ‘battlefield, Soldiers’, the Chu deputy commander of the ‘tigers of Action 2’ Comments essence is: Tiger Brigade ‘only to learn the art of command, but also learn the art of business’. Regional Manager of the regional market, front-line combat commanders, not only to understanding of the regional marketing and management’s’ orchestra ‘, but also have the’ small win ‘financial awareness and’ operational art ‘, using’ four two sets of competing products, superfish eat slow fish ‘of the combat methods in order to’ small price ‘pry down its competitors. Of the few wins more than 42 ‘dogs’ bite jin ‘Taurus’ Case: A food enterprises in the Z region is 10 years old brand, long-term entrenched here. B food enterprises in recent years the rapid development of emerging brands, B enterprises to capture Z region, spent a lot of effort, a few to the regional managers were unable to overcome A in this brand. B Company’s new Regional Manager of ocean after taking office, the dominant product of the A Company conducted an investigation. Wang Yang found that a branch company is obsolete products, and A Company’s lead product is the same product with the specifications. So he submitted to the company a ne