3 +1 common form of brand portfolio strategy.docVIP

 PAGE \* MERGEFORMAT 14 3 +1 common form of brand portfolio strategy Here () [8] on September 19, 2011, Monday, 18:14:50 The results presented to you. Title of the articlegt;gt;: 3 +1 common form of brand portfolio strategy Abstractgt;gt;: Wahaha drinks from the children extended to pure water, using the same Wahaha brand, Wahaha purified water to make pure water market in China is one of the main force, but the development of children’s clothing market, Wahaha, but in children’s clothing market playing with toys. Sanjiu Pharmaceutical has developed a wide range of beer products, it would be wrong to beer in Sanjiu Pharmaceutical brand name thirty-nine beer, not drink this beer has a deep sense of smell to taste, ask Who Ganhe? Just think, if P amp; G had to Pringles potato chips or Jiajie named Shi Rejoice potato chips, also dare eat it? Content of the articlegt;gt;: When companies have to extend the product line and diversified development needs, the brand portfolio strategy, planning is often able to influence or even determine the success or failure of future development strategy, brand strategy planning of the appropriate structure, can be a good play the main business of the original the marginal effect of the brand, saving the cost of new product promotion, but if you plan properly, consumers are likely to cause the main brand of the original spread of mental awareness, loss of the original main consumer brand loyalty. A few examples: For example, children drink from the extended to the Wahaha purified water, using the same brand successful in helping Wahaha Wahaha purified water rapidly advancing market, and to become China’s Wahaha purified water, pure water one of the main market, but Wahaha development of children’s clothing market, failed to continue the myth of Wahaha, Wahaha playing with toys in the children’s clothing market. then one of the Three Musketeers Chunlan air conditioning, air-conditioning industry in China had already b