4S shop in the automotive industry where the problems lie-.docVIP

 PAGE \* MERGEFORMAT 6 4S shop in the automotive industry where the problems lie? Originally a car for everyone is a happy thing, but I experienced a very painful process. Chibidaigou optimistic of a model, looking for a lot of home 4S stores, selected one heard of good. In the car in the process discovered that the so-called 4S is a 4 S, the sum of, rather than the nature of the sense of the overall combination. As the marketing system for customer service are not satisfied, I chose to give up a good reputation of this so-called follow-up services 4S shop, and choose other auto repair shop to complete. From the maintenance service to maintain profits, the natural into the auto-repair shops, rather than in what the 4S shops selling cars. The same story happened around me a lot of friends alike. Market competition is so fierce in the auto market, have taken place so not to customer value as the center of the business; triggered my car 4S shop business thinking? Why is a 4S shop, to give up the hand will continue to profit? From car sales, repairs, maintenance to the spare parts, if one can really win the 4S stores a customer’s heart, not just the ability to earn profits on sales, and more importantly, the after-sales service to the profits of one-stop The 4S shop can reap greater profit margins. But the 4S to sell part of the profits earned on the customer promise chaos can not be a good promises, allowing customers to lose confidence. General terms, maintenance, repair and spare parts sales of more profitable than the profits must be high, hard-won development of a customer, it is so completely lost. More importantly, according to customer’s repeat purchase of the meaning of terms, all future purchases, compared to first-time buyers, are zero marketing costs. We all know that the development of a customer is very difficult to sell costly. If you can not allow customers to repeat purchase, a single customer’s cost of sales is high, which pulled down the net p