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4CS is no longer vulnerable to lead
PAGE \* MERGEFORMAT 4
4CS is no longer vulnerable to lead
amp;quot;Leading the vulnerability,amp;quot; Wang Xuan, academician from the mouth. The Founder of the soul and the private high-tech enterprises in China pioneer in reflective technology has been far ahead of the Founder Group in 1998 decreased compared to 1997 a 100 million l of total profits and taxes, as well as Founder (Hong Kong) Ltd. more than 100 million yuan of the huge losses When said with deep feeling: amp;quot;wood of high-tech firms tend to rely on a leading-edge products started, but the lead is often fragile.amp;quot; vulnerable in what place? In management, the enterprise internal management and marketing management. This year in April, Founder Group, a series of organizational restructuring and strategic restructuring, the goal is to make the Founder Group, more market-oriented, client-oriented. Coincidentally, in May this year, the famous Microsoft CEO Steve Ballmer is also good at operating under the auspices began a comprehensive strategic adjustments - so that Microsoft no longer just technical experts, along with the baton forward, but more attention to the market and customer needs. As we can see a trend, that is, thinking of business decision-makers have worked hard from a focus on 4PS (product, price, channel, promotion) transition to focus on 4CS (ie customer, cost, convenience, communication), focusing on amp;quot;doing marketamp;quot; .
From the amp;quot;productamp;quot; shift to the amp;quot;clientsamp;quot;, has an entry have been vividly described as: Forget product, take into account consumer needs and desires. This means that enterprises can not only interested in how the quality, packaging and how I have to ponder over whether the products meet the needs of customers.
From the amp;quot;priceamp;quot; changes to amp;quot;costamp;quot;, that is, amp;quot;forget the price, consider to meet the needs of consumers willing to pay.amp;quot; Great Wall Computer amp;quot;Hur
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