5 kinds of electronic retailing opening up channels for competing forces of China.docVIP

 PAGE \* MERGEFORMAT 6 5 kinds of electronic retailing opening up channels for competing forces of China In 2005, China’s electronics retail market, opening up, China’s electronics distribution areas in relatively long period of the pattern of over-how will? This is the area of domestic and foreign electronics manufacturing and retail a hot topic of common concern. I believe that there will be five kinds of forces in China’s electronics retail market game, these five forces will not only ultimately change the flow pattern of China’s electronics also will change the pattern of China’s electronics manufacturing industry. The first force is Gome and Suning, two private chain. Such enterprises have access to first-tier cities nationwide network advantages have already begun and will be involved in capital markets, lower the cost of the expansion to accelerate their expansion. The main advantage is that they have their own store-owned, while the present rate of expansion is faster, but it is still absolutely the retail share of the distribution of electronic products in China, in the proportion of the amount is limited, this shows that the Chinese electronics market, leaving the market chain business Space is still very large. In fact, the right to compete in the Chinese market for all retail businesses have a store of the Gate of their own development resources. Such enterprises is not the correct approach to other product areas in the blind extension of product lines, the most important work is based on the fastest expand their sales network in the Chinese market. In the network is not the case, you would be difficult to ‘absorption’ three or four markets, networks, access to more areas of the temptation to actually advance a field of professional resources to enable it difficult to have a real sense of national network, I believe that this type of private chain is important now is not for the content of your chain, property or a chain and other areas of IT incr