34 market the future of transition models dealer.docVIP

 PAGE \* MERGEFORMAT 5 34 market the future of transition models dealer Professional appliance chain in China in recent years a land grab-style battle between life and death, too adverse impacts to the fish. 12 market, home appliance chain is basically the layout is completed, part of the three markets as well as four markets, or peacefulness, no problem. For some home appliance chain is that they have been caught in a vicious circle: stagnation is death, crazy loop-style shop in Happy Valley only delay the time of death. Therefore, the 34 household electrical appliances market, a potential battle between the Yetai also started in the near future. 34 market dealers operate mainly family-run shop-based, large-scale point to the development of family management, product breadth and scope of operations is enormous, ‘large and’ is the current operating conditions of the market 34 The best summary. Once the presence of professional home appliance chain, waiting for them will be a law of the jungle-like battle, but survival is unlikely, therefore, for them, ‘Where is the pre-lap, then the waste is not pre-’, if a rainy day, time to change the business model, which could share in this fight, porridge and a half a drink. 1, the tree-marketing model The so-called tree of marketing, mainly refers to as the center of a major distributor of other distributors as a useful complement to (or in a particular category as the main business center, other relevant business categories for the useful addition), a group coordinated operations of the kinds of new marketing model. This mode of operation is mainly directed against the same area, or the same competitive market. Is not a competitive relationship between dealers, but rather on the market as a complement each other. 34 markets, dealers, generally family-run shop business model-based, anti-risk capability is weak, mainly for financial strength, joint combat capabilities, market analysis and so on. The so-called ‘peers i