2013 liquor in pragmatic ideas.docVIP

 PAGE \* MERGEFORMAT 4 2013 liquor in pragmatic ideas 2012, although the overall situation in the liquor industry is optimistic about growth significantly easing somewhat less smoothly for many liquor companies, both Maotai embroiled plasticizer storm Langjiu chairman of investigation, these are casts a shadow to the entire liquor industry, coupled with the country’s increasing drunk driving rectify and government close to the people the anti-corruption action, the famous liquor and high-end brand consecutive blocked, especially the Central Military Commission of Prohibition situation, the wine sector collective slump liquor doomsday “seems to have come. now talk about liquor” doomsday “is a bit exaggerated, but our business should be cognizant of: in 2012, a series of unexpected events is no accident, and the industry as a whole bubble effect and marketing vicious circle have a great relationship, and if we do not calm thinking, pragmatic and change, then the liquor “acquired incoming” is also not an alarmist. First of all, we need to face up to the bubble economy of the liquor industry. Since 2002, led by Wuliangye, Maotai wine brands continue to raise prices, the average increase in at least about 15%, some of the “high price wine” have appeared, but behind the growth of the high prices is not to enhance the brand value, many by In order to conform to the “buy wine drink, drinking do not buy” this deformity consumer demand. Essentially said that some of the so-called “special channels” contributed to the non-normalization of the liquor market price performance, many companies jumped on the bandwagon, “limited capacity” as an excuse to take a “hunger strategy timely price increases, at the same time in order to prevent other brands shake their status, have the use of the product price leverage, relying vanity brand position to compete through price increases. competitive game in the high-end brands, some second-tier brands and small brands imitate the c