340 million China Collar sales record is how the birth-.docVIP

 PAGE \* MERGEFORMAT 6 340 million ‘China Collar’ sales record is how the birth? ‘Did not expect, did not expect that China Collar sell crazy! ‘SEVEN people feeling more than once. Garment industry knows that this industry has for many years there have been no ‘explosion models’ phenomenon well. That the performance of such a market, we have a while sadly, really not easy at all! The creation of a marketing miracle ‘Esu’ ad During the 2002 World Cup, a well-known commercials Qipai ‘Heart chapter’ in the mass running CCTV. All of a sudden, the industry of this vocal opposition, condemning the one that its ‘Esu’ level of encroaching upon the Melatonin. ‘Heart chapter’ advertising and ‘Let a woman tempting a man’ was named the year ‘Top Ten Wu Su advertising’ and ‘E Su Slogans’. However, it was that the ‘Esu’ advertising, has created a miracle year Qipai sales. Qipai sales increase by several times, the product in short supply, a rapid increase in the number of stores to 1,800, more than Qipai rapidly from a regional brand to grow into a national brand. Qipai dealers earn pots were also filled bowl dump, almost everyone said ‘Do not look at the ads Qipai’ vulgar ‘, the sellers’. SEVEN-based and general manager of Hong Xiaofeng, chairman of Hong Zhao obviously a long-term perspective more than they know, ‘Esu’ and can stimulate the spread of strong sales within a short time, but the long-term brand development is not much help even theHurt . With such demand, and our co-operation Qipai started. Resisted the ‘ruthless man’ In order to keep the original Qipai the ‘Heart’ and abandon the original sense of Esu, we started writing. What kind of man do impressive? We Qipai agree that: a strong man, a man who can move forward beyond the self is the most impressive of the! In this context, the endorsement from Jet Li’s ‘inspirational articles’ advertising was born. Life is like a battle, Anyone may temporarily lose their courage. To change the world, First chan