8S MODEL- brand strategy can be evergreen.docVIP

 PAGE \* MERGEFORMAT 13 8S MODEL: brand strategy can be evergreen Why do not evergreen? Can evergreen business and how it can be evergreen? This is a self-owned business has been plagued with problems at home entrepreneurs and advice, no one can solve this ‘Goldbach conjecture’. Eighties of the last century, McKinsey amp;amp; Company in Peters and Waterman chose the world’s most prestigious and respected companies in 62 super-object of study, then turned to ‘growth and healthy development’ as the theme identified the 43 ‘model ‘company as an analytical focus, including IBM, DEC, HP, McDonald’s, DuPont, Disney, an industry leader in this industry giant. After a number of in-depth investigation and focused study, Peters and Waterman considered to have solved the ‘Da Vinci Code’, and accordingly wrote the best-selling book ‘the pursuit of excellence’, the book of the most important point ‘successful enterprise 7S model ‘also will be swept the world, the world’s enterprises are cheered at last found the evergreen of the Midao! Today, however seems, 7S MODEL’s ‘benchmarking experience’ is not so reassuring, ‘Goldbach conjecture’ still seems to be not a chess game is finished, high-pillow is not yet worry-free! The irony is that ‘the pursuit of excellence’ of the book came shortly after the book is a model of enterprises have trouble, and some even into extinction, the former, such as IBM, KODAK, HP, etc., the latter, such as DEC, KMART, etc. . Do not know if the pathfinder road must be taken, how can we come to end? Why do not evergreen? Brand Strategy evergreen The reason is that in the late eighties of the last century the world’s business began to enter an age of branding, brand requirements of the times very different from the successful model of the successful experience of the past, will take this as a watershed stop there. The 7S still stuck in the ‘before the age of branding’, failed to make a demand for new trends, drivers, insight into the trend,