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A carpenter or a doctor to do- - Talk on sales planning and implementation capacity
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A carpenter or a doctor to do? - Talk on sales planning and implementation capacity
How to improve sales performance of sales representatives? It is indeed in charge of all sales to make a headache. Heroes is based on sales performance of the occupation, no matter how high academic qualifications, no matter how strong the ability, without good sales you’re a loser. Many years of marketing experience, I have always believed that sales will not do not do sales representatives, sales representatives will not do not do sales managers. The factors that affect the sales a lot of good and bad, you can find hundreds of kinds of reasons to explain sales difficult. As a sales director, has the responsibility and obligation to make everyone in your team members are marketing expert, can get the best sales. How to make sales on behalf of a marketing expert? Approach is very simple: the success of sales = target policy enforcement. I have from the ‘carpenter’ and ‘doctor’ in the story, get some inspiration, and its application to marketing practice to, in the end the sales team maintain the vitality and passion, but sales are also singing along. Below some of my experiences and methods, refining them, and share.
‘Carpenter’ and ‘doctor’ two distinct roles
I admire a carpenter on the psyche, as a carpenter with the other people do not in general, that they could form the concept of furniture, but also the idea into the physical. They have three characteristics:
1, the first feature is in the absence of a formal hands-on furniture before, their minds already made on the furniture have a clear outline and planning, including furniture styling, the quantity of material, and so to be.
2, the second feature is a carpenter made furniture according to the outline of the effective use and configuration of various materials, very little material waste so that the phenomenon;
3, the third feature is a carpenter under the furniture profile, the effective di
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