A gold chain store brand or a straw-.docVIP

 PAGE \* MERGEFORMAT 9 A gold chain store brand or a straw? Not long ago, on the wine industry is the creation of brand chain stores and non-is, indeed, a return to lively discussion. But as a third regional marketing groups in an external entity, more and more intensive ‘looting’ the consumer’s eyes. Advantages and disadvantages of fact, does not require much discussion, the market behavior of its own laws of the market to test it. However, I still would like to talk about the brand chain functions of Monopoly own views. The true sense of the brand chain stores, is the brand for those who already have some knowledge of alcohol and began searching, pick and choose, consciously willing to accept more of the brand culture in order to highlight the brand quality of life and gradually become their lives and an integral part of the field of specific consumer groups service. Then, the face of an increasingly rational consumers, faced with stiffer competition from competing products, brand chain stores in the whole chain of brand marketing’s role, what is the best brand chain stores should sell it? The answer is: Cultural and services! As the name suggests, is a store specializing in selling a product or specific brand factory stores, such as Wuliangye stores; there is a certain type of product that is the specialized marketing \ sales of brand and service establishments, such as Chinese and foreign wine monopoly, Chun Tak wine chain stores and so on. Unified credit, uniform sales price, unified service of the ‘three unified’ full-service system is typical of the brand chain stores. I would like to say is not how to site, how fitting, how to manage and so we are aware of the issue but would like to brand chain of Monopoly that can be called ‘third share marketing power’ understanding of angles to talk about his own views. Chain of shops selling brand of cultural Chain of stores selling liquor brands is not just wine. Wine is only carrier, carrying the thick atmos