A large-scale multinational corporations countryside and mountainous areas.docVIP

 PAGE \* MERGEFORMAT 4 A large-scale multinational corporations countryside and mountainous areas Chinese enterprises have started moving towards a city or international, the multinational companies have already quietly begun a large-scale ‘work in the countryside’, began to second and third-line market to launch an attack. Coca-Cola launched ‘Red Storm’ activities, Hewlett-Packard to implement a ‘Smart Office’ plan, IBM introduced in China ‘vault scheme’, SAP introduced in China ‘PHARE program,’ Oracle with Lenovo’s ‘Kunpeng plan’ ... ... In march the second and third-line market, these brands to the use of what the brand strategy, what is the brand to push the original (including sub-brands), or the reshaping new brand? The opportunity cost of these processes and how will? ‘Oriental Morning Post’ reporter with a problem on brand strategy and management experts interviewed: Oriental Morning Post: More and more multinational companies to channel sink, and more less-affluent cities has become a focus of their markets. In this process, pushing the brand and sub brands, which method is more common? Liu Wei: Although the cross-brand attention to China’s less-affluent urban markets early nineties of the last century had begun (such as Procter amp;amp; Gamble sensational year ‘in rural areas show’ activities), such forward-looking perspective and transnational corporations generally sound strategic planning system is directly related to, but the real large-scale implementation is two years thing. There is a saying ‘the world’s consumption of support points in Asia, Asia’s consumption of support points in China, China’s consumer support points in the second and third line cities’, one can imagine today’s market, multinational corporations of their mentality, thought and action determination. We now see and have worked with emotion, but only a little spray just abreast of the times, the real worth breathtaking climax still to come, is expected to continue througho