A leading brand strategy experts four operations.docVIP

 PAGE \* MERGEFORMAT 8 A leading brand strategy experts four operations ‘Brand Weekly’ Reporter Guo Li-jun A book, can escape the industry attracted many heroes are ‘bow down’, it is rare. Recently, I had the honor an interview with the book’s author, Mr. Weng Xiangdong and felt its unique style of conversation in the Acura is really personality, and its wit and humor to be called a natural definition in marketing must! In marvel at his wisdom aside, I can not help but be inspired by their unique personal charm and shock, and makes a think about it, Mr. Brand thought pretty close in the four fundamental operations in mathematics, both strictly follow the laid down rules, in particular within its capability, but also no shortage of in-depth the essence of the infinite realm of the unpredictable, unexpected and a wonderful moves. Brand management of Chinese enterprises face weak status quo, we have chosen look straight. But this situation does not become China’s domestic brands again and again and the three for their own growth to pay a high price to Shengji little excuse. As Mr. Weng Xiangdong said: In the competition to a new platform and the post-WTO international brands under the new challenges of tigers looking around, a hundred years ago, alongside gambling naked Boxer ‘economic version of’ can not be repeated! Sword easy road? A low cost to achieve marketing goals and establish a strong brand is China’s domestic brands of choice for the road, which would require the Chinese enterprises to truly learn how to do multiplication and division addition and subtraction brand. Add: additions to the brand equity to do Commander of the brand’s core values in all marketing communication business activity is very high regard for Mr. Wong, a philosophy. In his view, the brand’s core values is the main part of brand equity, which allows consumers to clearly identify and clearly point to remember the interests of the brand and personality. Locate and effort to mai