A market from a brand in the region Hing sad to see the importance of protection.docVIP

 PAGE \* MERGEFORMAT 13 A market from a brand in the region Hing sad to see the importance of protection With the increased demand for cosmetics market, and now the cosmetics industry, the level of practitioners and distributors uneven operation of the market thinking, is not enough awareness of regional protection into account, and therefore led to some of the problems on the cosmetics market, the existence such as: pilot cosmetic market relatively strong, varieties, and its sales operations levels relatively low. Although the cosmetics industry has been nearly 20 years of development, but the cosmetics industry has not yet entered a mature stage, the operation of the whole industry in the shuffle because of the long-term re-shuffle, the market channels, incomplete and disorderly state of development, so Cosmetics companies are looking for a new mode of operation for now requires urgent. In the channels are operating at the same time, cosmetics companies review the market area protection and management issues, will have to talk about cosmetics in the market channel planning. However, the performance in terms of regional protection of cosmetic products, provincial / district / market channels, market planning regional protection problem has obviously been a certain amount of contempt, or is ignored, as well as a number of problems are concentrated in the ‘this is not correct, the source unclear’ channel the planning session, led to many problems in operation of the regional protection from the market can be found in seeds. You may know that some brands have had brilliant results, so why is this brand on the market can not find it? From brilliant to exit the market, that which relates to the region on the protection and long-term development of an enterprise issue. The brand’s ability to effectively get good operation and continuation of regional planning to see whether it is reasonable. The author at this time through the market on the rise and fall of a ce