A marketing person fails to make the visit experience.docVIP

 PAGE \* MERGEFORMAT 5 A marketing person fails to make the visit experience In this full of dreams, full of joy, accompanied by pain, has reaped a successful marketing industry, tens of millions of marketing force of unceasing battles, in their respective posts, one to write a colorful story, creating a brilliant inter-personal ... ... The so-called success really means there are reasons for failure. A failure to make the visit experience, so far so I remember it is difficult to make it in my heart the sea completely forgotten ... ... That was in 1996, has experienced over five customs, and slay six interviews, examinations, I went to Tan Naji spices (Singapore) Company Limited. This is a multinational company. I was in a position to head of Hong Kong-owned companies left, but also Huaizhe own dream ‘mid-life switch’ to switch to do marketing. Tanna Ji Zhang, chairman of Spice Limited, is a brilliant return from America, Dr. by the Chinese in Singapore. Before I came to Tanna Ji company, in addition to read a dozen books on marketing, there is no sales experience, let alone sales experience. After half a month of product knowledge training, the author assigned to the field trip. When the company’s support, in addition to the sample, there are several incomplete phone number to this. As an international trade-based foreign companies, sales is a measure of an important indicator of the level of marketing staff. At that time the company’s appraisal system is very cruel, for three months without compliance, class dismissed! The company’s marketing policy is to ‘keep a close eye major clients, intensive attention to the customer, and never let go of small customers’. I, as a marketing novice, how want faster results! S City, the South Oil Group is a large oil company, natural to include in my list of A-class customers. After two months of the visit, I told the South Oil Group, Development Department, Research Institute, Ministry of Supply has established a good