A number of agents and city Union - to explore a new dealer management model.docVIP

 PAGE \* MERGEFORMAT 6 A number of agents and city Union - to explore a new dealer management model This spring the Chengdu rum, the author noticed a marketing phenomenon, and some enterprises in the investment in one region does not only set up an agent, but is set three or four businesses are interested in together to do. Baoding, Hebei long time the Group’s ‘Hi Maxin Dairy’ in Chengdu, the selected three agents, the author on this form with its marketing manager, vice president Hao Hongjie spoke, in which readers would like to trigger this The new marketing methods to explore and resonance. ‘Hi Maxin’ is a dairy food company, the industry many of the practices and completely similar to the wine business, and constantly raise the costs of going into the store and promotional costs to the product into the store has been set up so many obstacles, companies racked their brains for this. Q: Why should a region to select a number of agents? This form suitable for the types of enterprises? What are the benefits of opening up the market do? Hao Total: Chengdu city large, relying on a dealer to do some difficult, in the enterprise’s brand has not formed a strong enough case, the product into the hotel more and more difficult, we hope to be able to rely on more dealers join forces common Tuo City, in Beijing, we have had success stories. I think this approach is more suitable in the early development of the enterprise. This has several advantages: First, it is a primitive ‘associations’ form of negotiations with the stores, many merchants collectively appear, such alliances are more than one dominant. Second, when the ‘Association’ members a choice of a new brand, the other the size of a few can appear, along with the network as a whole should be marked, increase secured the distribution rights of the chips. Third, this form is conducive to business contingency market risks, protect brands, dealers will not be a sudden accident, destruction of company’s overall ma