A new product marketing Difficulties.docVIP

 PAGE \* MERGEFORMAT 14 A new product marketing Difficulties Recent contact with a technology company developing a household washing products, the use of high-tech materials made of two small ball, but it has anti-bacterial disinfectant, mold decay, helping to resist washing winding, stable and long-lasting, non-fade, easy to use, health, environmental protection, strong product features, product extension of the concept of plenty of room, but also the market leader in technology products, if the rapid market development is likely to become annual industry dark horse. How to develop this market, the enterprise full of lofty sentiments, but the ideas still remain in the product marketing era, simply that as long as appropriate with a certain marketing can start the market, and access to a huge market profits, the face of the boss’s passion for lofty you can only tell him, and not enough into the market can never be ideal, less than 1 million market for start-up capital to face the national market as the drop in the ocean. While the operation of the market needs of towering passion, but more should be clear that many enterprises in the marketing of the short-board. I. Background of the industry Marketing people need passion, the boss need passion, passion is to ignite the fire of marketing. But we should be clear that passion need rational guidance, the lack of reason, passion of ash after combustion will become a regret. The boss’s passion for technology companies may be based more on self-recognition and intoxication on the market, the lack of grasp and understanding of rational 1. Increased consumer awareness of clean, cleaning sterilization supplies increase After SARS, consumers become more aware of the importance of family and personal hygiene, while many companies have realized that family and personal hygiene supplies, market space, have become part of sectors. Makes the rapidly increasing competition in the industry, suddenly the market is full of