A joke cause the massacre - the European Code of crisis A successful marketing.docVIP

 PAGE \* MERGEFORMAT 14 A ‘joke’ cause the ‘massacre’ - the ‘European Code of crisis’ A ‘successful marketing’ This is not a ‘joke’ but full of comedy; This is not a ‘massacre’, but it did caused no small waves; Then a little ‘buns’, later became a time bomb ... This is a marketing term, in 2006 China ‘bread massacre’ event. ‘Successful marketing’: Do you anticipate, the EU Code of brand damage is temporary or permanent? Why? Wen Tao: I think that the damage was not temporary nor permanent, but temporary. The short-long, depending on the EU Code dealing with the crisis of the brand attitude and approach. Brand image damage, the damage channels require a time to make up for. Therefore can not be temporary. At the same time, from the EU Code of brand performance, brand management in this company has done or is doing relatively well, is a brand management to understand business. In addition, after years of positive development, the EU Code already have a certain degree of strength, with the fight against anti-risk ability. Therefore, this damage can not be permanent, and that this damage would not be too long. ‘Successful marketing’: Do you anticipate, the EU Code of brand damage is partial or overall? Why? Wen Tao: I think this is a partial damage. First, as the enterprise’s ‘pseudo-foreign devils’ operation, in fact, internal staff and dealers may be aware, we can understand this is to enable the brand to consumers faster access to confidence-building methods. In addition, the damage does not simply related to the brand - product quality, consumers do not feel the direct damage of their own, so that the damage may be just a skin trauma. From a technical perspective, the branding for the international big-name just to make the brand more quickly accepted by consumers, a technique that many companies are in such a way, but the EU Code seems to have forgotten a big tree attracts the wind, Bu Zengxiang then a ‘little smart’ has become later time bomb. The