A 1.4 million sales marketing operations meetings.docVIP

 PAGE \* MERGEFORMAT 14 A 1.4 million sales marketing operations meetings A crisis from a sales decline In 2008, the Conference Marketing From EMKT. the general decline in corporate sales, people cried out in alarm: The marketing of winter has arrived. We are meeting in Hangzhou, marketing has to do five years, although there are more deep customer base, but still felt the power of the cold. Liu Qiyue were two months of sales, compared with same period last year, a decrease of 20%. As prices continue to rise, but the company’s marketing costs increased substantially, sales decline, the company Liu Qiyue were basically no profit. Second, analysis of the crux of trace them Early August, company executives through repeated discussions, the company’s marketing operations of serious analysis. Found that main problem lies in the following four areas: The first reason is the company’s service means a single, warm-mode aging. Company over the past few years, customer preheating has been used to invite customers to the restaurant for tea and other methods. A few years ago, due to economic conditions we are not very good at their own expense to the restaurant to drink tea is relatively small, health care products company to attract a large part of tea drinking customers. However, with the improvement of people’s living standard, people drink tea at their own expense is already commonplace, conference marketing enterprises to drink tea and go hard to the ground the first high-quality customers. The second reason is that lectures by experts are no longer ‘cold’. Please ‘experts’ to teach health knowledge to customers ‘brainwashing’, has become a conference marketing business practice. Many enterprises in order to achieve the purpose of educating consumers, often spared no expense to invite expert lecturers. Basically, customers are now many companies will go to attend meetings, come into contact with a variety of experts. However, because many experts are often at se