A number of firms can commit errors- Master water gate Crisis Public Relations Comments.docVIP

 PAGE \* MERGEFORMAT 11 A number of firms can commit errors: Master ‘water gate’ Crisis Public Relations Comments With the Sanlu milk powder ‘stone gate’ incident broke out, some time ago created a hubbub of the Master ‘water gate’ incident phasing out of public view. By comparison, the Master ‘water gate’ incident not only caused no casualties, but also does not involve loss of property affecting the intensity can not be compared with the Sanlu incident. Master of the market sector may be able to be filled with joy at the moment, put aside a piece of my heart hanging stone, and ‘obedient people’ to forget it. If so, then this is the Master in this crisis of the last committed an error. Crisis from the enterprise perspective, the Master ‘water gate’ incident was an utter farce - in almost every crisis in the evolution of a key node, which companies have made the wrong judgments and choices, also for the enterprises themselves ‘out of nothing’ to ‘innovative’ out of a medium-intensity crisis. I look back on this little course of development of the crisis, take a look at a company in crisis public relations of this ‘exams’ in, how much can commit a mistake. The first error: the source of the crisis of self-production and marketing Domestic and international public relations industry has a public relations crisis for the company a conclusion: The best public relations crisis is ‘prevention’. To this end, public relations consultants to provide customers with the first crisis in public relations proposals are ‘the establishment of crisis early warning system’. Among these, the position of the enterprises themselves from the public acts of ‘legitimacy’ of the ongoing review is a very important part. The enterprises themselves should be better than the external media, consumers and the general public aware of the crisis earlier approaches. ‘Water Gate’ is the source of the crisis in the event advertising Master imprudent language. It is noteworthy that Master K