A paint wholesaler sadly fallen Reflections.docVIP

 PAGE \* MERGEFORMAT 25 A paint wholesaler sadly fallen Reflections Some time ago to a business trip, Hefei, Anhui, during which called for taking the time to do a wholesale paint business friends. Q. How do their business, friends, smiling bitterly complained: Beginning in 2004, manufacturers continue to price increases, business is a continuous decline, to hang on until it is now difficult to continue to prepare to close out of business, to find another way out. Friend’s answer stunned me. Friends salesman origin, six years ago to Hefei engaged in the wholesale paint business to obtain a third-line brand of the provincial distribution rights. Just one year, put the brand is covered with 80% of the cities and counties in Anhui, their business is wind and water, so that a gang of doing business with the origin and is still engaged in the sale of friends envious of them, and naturally became a role model. Today, a friend says we should give up. What makes a friend in the end make such a helpless choice? Ago to communicate with friends before, more or less know some things, but I think it is far from necessary to give up the point. With full of doubt, my friends and I conducted in-depth discussion. Ice three feet thick cold day. Friend’s subjective reasons for business failure, there are objective reasons, there are personal factors as well as manufacturers of factors. As the saying goes: Successful sales each have their own wonderful, failed sales are similar. Standing on a third party point of view, a careful analysis of the failure of a friend, we can see as a channel for intermediaries - wholesalers, this group is gradually squeezed by the manufacturers and retailers, struggling to survive in the cracks, the growing potential Micro. A comprehensive analysis of the actual situation on the friend, he became frustrated by three aspects. First, the interests of game out of those who Channel pathway in coatings, manufacturers, wholesalers and retailers were